|
Online Questionnaire Design Course
by
Jordan Levitin
Welcome to the Marketing Research and Intelligence
Association’s (MRIA) Questionnaire Design
course. This course examines both the types of questions that should be asked
and the best way to ask them. Major topics covered in this course include:
- Types of Questionnaires
- Question Comprehension
- Sequence of Questions
- Types of Questions
- Wording
- Questionnaire Format
- Response Scales
- Question Order Effect
- Question Length
- Pre-testing
Questionnaire Design is a core course in the MRIA School of
Marketing Research Certificate program. You will receive credit upon completion of this
course.
|
Course
Date(s) |
Registration deadline |
Early Bird
deadline |
| September 10 to
October 10, 2007 |
September 6, 2007 |
August 30, 2007 |
| April 7 to May 7,
2008 |
April 2, 2008 |
March 7, 2008 |
|
Fees: |
Early Bird |
Regular |
|
Members: |
$429
+ GST or HST |
$479
+ GST or HST |
|
Non-Members: |
$539
+ GST or HST |
$589
+ GST or HST |
|
Obtain access to this Internet course by the
Marketing Research and Intelligence
Association (MRIA) as follows:
- Fill out the
registration
form on our secure web.
- Remit the course fee to Captus Press on-line or off-line. Please note
that it will take 2-3 business days to issue a User ID and password after your
payment is received or your credit card is validated.
- You can use the ID to access the course on
the start date specified in the email.
- Your access to the course will end four
weeks after the start date.
To contact the
Marketing Research and Intelligence
Association (MRIA)
about this course, email the Education Department at
education@mria-arim.ca.
|
Questionnaire Design
Course
by Jordan Levitin
Available
September 10 to October 10, 2007
April 7 to May 7, 2008
|
The Internet Course Includes
- Hearing and seeing the Multi-media Lectures by Jordan Levitin
- Downloading PowerPoint slides.
- Completing Progress Quizzes On-line.
- Participating in a Discussion Group with Other Students and an Instructor to Share Information, and Discuss Course Content.
System Requirements
Before you decide to take this Internet course, you should try the
freely accessible demo
to determine if your home system and Internet connection have the capacity to receive the
multi-media content. Internet cafes and other facilities open to the public provide
a possible alternative for those who do not have this facility at home.
