Building Your Business Plan:
Step-by-Step Assignments
Assignment 1:
Opportunity Identification
Use Drucker's seven sources of innovative opportunity and/or Kotler's five
strategies to identify new venture opportunities emerging in your region.
Screen the opportunities for feasibility and select the one for which you
will develop a business plan.
Then, in no more than 2 single
spaced pages describe your business opportunity. Your description should
make clear the nature of the opportunity you have identified and why you
feel it is viable. In particular, you should discuss (i) your potential
customers and their needs, (ii) why the needs of at least some of these
potential customers are not being adequately satisfied at present, and (iii)
how you intend to better satisfy these needs. In doing this, you might make
reference to change and how it is creating new customer needs (for example,
changing values such as environmentalism) and/or enabling better ways to
meet current/emerging needs (for example, new technology). You should also
discuss why you have concluded that your opportunity is feasible
