 Welcome to the exciting world of entrepreneurship and small
business management: a world of growing importance to the Canadian economy. Like all
industrialized nations, Canada is moving towards an economy characterized by globalization
and technological change and these dynamics are creating attractive market opportunities
for those with entrepreneurial inclination.There are negative consequences of this ‘new economy’, however. As large, bloated organizations re-engineer, many Canadians are pursuing the entrepreneurial lifestyle - not so much out of choice, but rather by being pushed there through either unemployment, job dissatisfaction ,or the relative unattractiveness of known employment possibilities. Many of you taking this course are enrolled in business or certificate programs intended to help you succeed at work. For you, understanding the entrepreneurial process of new venture creation within the context of larger organizations - commonly referred to as intrapreneurship - can foster your careers. For others, interest in entrepreneurship and small business management is of a more personal and practical nature. You may have already made the decision to join in the "Entrepreneurial Revolution." This course is designed for all of you! Gaining a more complete knowledge of the issues and challenges facing small businesses is important, whether your intent is to start your own business or identify opportunities to profit from this revolution as a supplier of goods or services to the small business sector. The study of new venture and small business management that you are about to undertake will develop your awareness of what it takes to be a successful entrepreneur and allow you to identify needed areas of development. The course will also allow you to become acquainted with strategic issues facing new ventures and related expertise in the functional areas of marketing, finance, operations, etc. So, if you accept that education and experience can contribute to success, then view the information presented here, not as an academic subject, but as an important body of knowledge to be used throughout your working life. |
