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New Venture and Small Business Management
Jon Kerr
The study of new venture and small business management that you are
about to undertake will develop your awareness of what it takes to be a
successful entrepreneur and allow you to identify needed areas of
development. The course will also allow you to become acquainted with
strategic issues facing new ventures and related expertise in the
functional areas of marketing, finance and operations.
Multimedia Internet Content Includes:
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Over 1,000 presentation slides, synchronized with 18 hours of audio,
covering all aspects of small business start-up and operations, from
the initial entrepreneurial decision that the owner must make to
maintaining successful operations in the long term |
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Reading succinct lecture highlights and completing progress quizzes
at the end of each section |
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Exploring a selection of Internet links, containing information and
resources for the Entrepreneur |
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Completing interactive assignments on-line |
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Participating in Discussion Group to share information, discuss
course content, and answer questions posed by the instructor |
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Downloading and operating a challenging business simulation as a
self-paced, experiential exercise |
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